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• The next phase of the staggered market launch begins
•  TV and print advertisements complement comprehensive digital activities 
• Focus on design, spatial concept and connectivity

Volkswagen is further developing the international marketing campaign for the market launch of the new Tiguan Allspace. Under the motto "The new Tiguan Allspace 7-seater," the digital activities, which have been ongoing since the official pre-sales launch, will be complemented with TV, print and poster advertisement.

The new Tiguan Allspace is the long-wheelbase version of the best-selling Tiguan, offering a slightly modified design, greater flexibility in the interior and an attractive equipment range. At the same time, with the optional third row of seats, the Tiguan Allspace can seat up to seven people. The 360° marketing campaign underlines these qualities, illustrating how the Tiguan Allspace perfectly combines spaciousness, flexibility and connectivity features.

"The new Tiguan Allspace is a perfect fit for all drivers and families who have, until now, been reliant on vans for the space they require, but are looking for the design and convenient equipment of our successful Tiguan model. The campaign combines humour and feeling in demonstrating just how the Tiguan Allspace offers comfort, modern design and room for adventures as one complete package," noted Jürgen Stackmann, member of the Volkswagen Board of Management responsible for Sales.

The TV advert uses humour to show how the Tiguan Allspace's innovative spatial concept with up to seven seats is full of surprises. At a wedding with a twist, the Tiguan Allspace helps guests arrive just in the nick of time.

The print campaign also highlights the Tiguan Allspace's expandable seating arrangement and showcases the vehicle at various viewpoints outside the gates to the city. What's more, the highlights of the new Tiguan Allspace, such as the gesture command and Cam-Connect, are presented to the relevant target groups via social media channels in an entertaining online film, shown from the perspective of a dog.

The creative agency responsible for the campaign is Grabarz & Partner.

Article source: www.volkswagen-media-services.com

Small gestures can achieve a lot in everyday life, but also when it comes to gesture control in your car. This function makes it even more convenient to operate the optional Discover Navigation Pro system. It enables you to easily move around in the main menu and various submenus using a right-to-left swipe gesture to switch pages. For example, with just a single hand movement, you can switch radio station, songs, or photos. For each gesture, you use a colour code on the user interface to see where gesture control works and where it doesn't - after all, the traditional control options are of course also available for use at any time.

Article source: www.volkswagen.co.uk

• Automatically retrievable personalisation offered for T-Roc, Golf, Touran, Tiguan, Passat and Arteon
• All personalised settings are saved locally in the Volkswagen for a number of drivers

People are different. Some are tall, others are short; some like loud rock music, others may prefer classical; some actually freeze in summer, while others are too warm even in winter. If a number of people share one and the same car, each change of driver involves setting, altering and adjusting preferences. Now Volkswagen is putting a stop to all this. "Personalisation" in the true meaning of the word is the key here: the individual settings are allocated to a user name – Driver1, for example – and the respective car key activates them automatically. The personalisation function is already available for the new T-Roc and Arteon as well as all versions of the current Golf, Touran, Tiguan and Passat. As soon as these Volkswagen models are fitted with the feature known as driving profile selection and/or (depending on the model) with a memory function for the driver's seat, personalisation is also included.

The all –new Volkswagen T-Roc launches on the 18th December.  It’s the first ever Volkswagen compact SUV and it will be in our showrooms for special previews throughout October and November.

Designed to turn heads.

Starting from £20,425, the T-Roc is a vehicle with punch-packing personality. Powerful with a character defined by detail. (It’s even been called avant-garde.) With customisable colour options, you can design your T-Roc to look as individual as you.

A thrilling drive.

The T-Roc comes with optional 4-Motion to provide traction that can tackle almost any terrain. There’s a choice of engines plus optional sports pack to harness the car’s full potential.

A car as connected as you are.

As you would expect from such a cutting-edge Volkswagen, infotainment systems such as Car–Net bring the internet to the cockpit along with driver-assistance systems to aid parking and accident avoidance. All of which means that this is a car to be seen.

Order your T-Roc now to get a free set of stylish running boards

To celebrate the T-Roc’s arrival, we’re also offering the first 1,000 retail customers who place an order prior to the 18th December launch date a pair of stylish running boards fitted free of charge to your T-Roc.

Find out more here: http://www.volkswagen.co.uk/t-roc

Article source: www.volkswagen.co.uk